On 12 May 2026, the China Pavilion opened at London Craft Week 2026. Zhao Fei, Minister of the Chinese Embassy in the UK, Guy Salter, London Craft Week Chairman, and Li Hongfei, representative of the organiser Art and Design Press, attended and addressed the opening ceremony.

Minister Zhao noted that this year’s China Pavilion focuses on “Those Who Make China Beautiful”. China’s traditional craftsmanship, both well preserved and continuously evolving, is an important vehicle for carrying forward Chinese culture in the new era. It is a vivid expression of the beauty of China. China’s beauty is rooted in its historical and cultural heritage, shaped by continuous development, grounded in its people’s pursuit of a better life, and enriched through exchanges and mutual learning among civilisations. The outline of the 15th Five-Year Plan, released not long ago, highlights the need to better preserve intangible cultural heritage and create new scenarios for immersive experiences. This will provide stronger institutional support for the development of crafts, while opening up broader prospects for cultural exchange and cooperation between China and the UK.

The China Pavilion showcased achievements in the preservation and innovation of Chinese craftsmanship and highlighted its important role in supporting poverty alleviation and rural revitalisation.